Marketing Premium Goods
Image via Wikipedia In Seth Godin’s blog post entitled “Luxury vs. premium” he defines the difference between luxury and premium goods were at their core “Luxury goods are organized waste” and “Premium goods…are expensive variants of commodity goods.” With a premium good you get better performance while with a luxury good you are primarily getting [...]
200 Nipples and the value of a unique brand
I was struck with a grin and a chuckle today when a blog post lead me to a company called 200 Nipples that does limited edition t-shirt runs (100 at a time). After the initial laughter I started to thing about what their business and approach that makes them unique and worht paying attention to [...]
Money For Your Content and Your Clicks for Free
With my consummate interest in web marketing and search engine optimization I just finished reading Money for Content and Your Clicks for Free by JD Frazer. I was rather impressed with the author’s coverage of revenue opportunities for content providers. As a cartoonist with a successful website, UserFriendly.org, he comes from an expert’s position [...]
