Marc Rohde

I build integrated operations. As Chief Business Integration Officer at Andis Company, I work across Customer Experience, logistics, transportation, and third-party logistics (3PL) management, connecting them with business systems, software, infrastructure, and project delivery. I think about the business from the customer's point of view: I own the order from the time it arrives to the time it's delivered.

I started in 1996 on the technical side: networks, web development, and a long run in ERP systems. That path taught me how a business actually works. Where the data breaks. Where handoffs fail. Where a better decision beats a better tool. I've also carried P&L responsibility as an entrepreneur, and it changed how I weigh every investment.

I'm a systems thinker. I look for patterns, ask why until the answer holds up, and move fast when the downside is small. I care about clarity: who owns what, how we measure it, and what happens next. The best part of the work is coaching a team through a big, messy problem until it isn't one.

Outside work, I'm a busy parent and happiest on a trail. I'm always learning something. Lately it's how AI changes the way mid-market companies operate. This site is where I think out loud about it, in long form.